Telephone Tracking enables you to monitor calls from your site and understand exactly what advertising activity brought them there; whether it was from a different site, Google or your paid search campaign.
So no more will you have to figure how your caller has discovered you.
Why you need Call Tracking
Call tracking is an essential tool for any business that spends money on advertising across multiple channels. Customers with AdWords have an intrinsic need to monitor the calls that relate to their key words, in order to understand which keywords provide call conversions. keyword call tracking Without visibility of call conversions, it’s simply not feasible to figure out if your investment in the key words in your portfolio is providing value or not. Is just tracking AdWords call conversions enough?
Most clients are searching to monitor not only PPC, but additionally SEO, Display, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call tracking system such as Call Conversions Tracking comes in, since it lets you see your ROI for each of these vital channels not just Google PPC. This is essential actionable data letting you optimise the effectiveness of all your marketing and advertising channels, crucial to the success of any business.